"Web Metrics: Proven Methods for Measuring Web Site Success"

eBook Name: Web Metrics: Proven Methods for Measuring Web Site Success
eBook Type: Web Design

Web Design

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners.

This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.

* Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)

* Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience

* Companion Web site contains links to online tools, resources, and white papers