"Advanced Web Metrics with Google Analytics"

eBook Name: Advanced Web Metrics with Google Analytics
eBook Type: Google

Adsense, Adword, Google Map, Google Analytic, Google Document, Gadget

Paperback: 364 pages Data: March 31, 2008 Format: PDF
Description: Let Web metrics expert Brian Clifton help you maximize your website's potential.

In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics.

Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions.

You'll learn to:

* Measure your web traffic, its sources and visitor engagements and understand its impact on ROI

* Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more

* Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data

* Optimize checkout systems, pay-per-click campaigns