"101 Ways to Promote Your Web Site"

eBook Name: 101 Ways to Promote Your Web Site
eBook Type: SEO/SEM

SEO, SEM, Search Engine Optimization

101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

I've been a late entry into the world of internet marketing, so I've had a very steep learning curve.

This book is well laid out and does contain a lot of really great ideas that we are using, and others that we intend to add in the very near future.

My biggest surprise was that neither the index or the Appendix containing some of the appropriate terminology, has a single entry for words like Blog, Podcast or Vlog! All of which are becoming progressively more important, and have become incredibly popular with internet users. As hard as it is for any book to remain current in the rapidly changing world of the internet, these are suprising omissions for the Fifth Edition of a book that is dated 2005.

I do hope that Susan will bring out a Sixth Edition and include all of those and some of the other technologies appearing on the horizon.

Despite those gaps the book still has a lot to offer, for which it deserves four stars.

This would have been an awesome book if it was released in, say, 2002, which is obviously when the material was written. Exhibit A: there isn't one mention of blogs. Not one! (Do you think blogs may have something to do with website promotion?) Exhibit B: A lot of the links given in the book are long dead. For instance, the author suggests using Recommend-it.com, which went out of business years ago.

Still, the book is a good summary of the various strategies available for promoting a website, but I took away one star for the out-of-date material and another on general principle: If you're going to recycle old text (obviously from previous books), at least make *some* effort to update it!