"Landing Page Optimization The Definitive Guide to Testing and Tuning for Convers"
eBook Name: Landing Page Optimization The Definitive Guide to Testing and Tuning for Convers
eBook Type: SEO/SEM
SEO, SEM, Search Engine Optimization
Landing page optimization is no longer a secret.
It has rapidly
become the most powerful method that smart Internet marketers use to build a lasting competitive advantage.
Well-optimized landing pages can change
the economics of your business overnight and turbocharge your online marketing programs.
Dont guess at what your visitors want.
Turn your landing page into a dynamic laboratory to find out what they actually respond to.
But you must orient yourself quickly to learn a number
of new skills:
What is the real value of my landing page?
Can I see the world from my visitors perspective?
How do I uncover
problems with my website?
What page elements should I test to get the best results?
Which tuning method is appropriate for me?
Can I
build the necessary team and action plan for my project?
How do I avoid the biggest pitfalls when running my test?
If any of these questions
ring true, then you have found the right book.
