"Beginning PHP and MySQL E-Commerce: From Novice to Professional"

eBook Name: Beginning PHP and MySQL E-Commerce: From Novice to Professional
eBook Type: PHP

PHP, MySQL, Perl, CGI Script

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable eจCcommerce web sites.

Based around a realจCworld example involving a web site selling tจCshirts, youกฏll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.

With the eจCcommerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. Youกฏll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more userจCfriendly shopping cart.

Other highlights:
* The authors show you how to build a complex, extendable eจCcommerce web site using sound development practices.
* This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization.
* The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using thirdจCparty services such as Amazons affiliate program.

What youกฏll learn
* Build an extensible eจCcommerce web site using sound development techniques.
* Increase sales through proven techniques such as crossจCselling, upselling, and enhancing customer service offerings.
* Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services.
* Take advantage of search engine optimization techniques to make your web site more easy to find.